Since mobile phones were first introduced to society four decades ago, things have changed. And most of the developed countries of the world mobile phone penetration is at 90%. Consumers the world over enthusiastically embrace the potential the mobile phone has as it becomes more pervasive and indispensable. Some key trends are emerging About what is driving the mobile phone search in many of these economies.
The smartphone is fueled by the 4G LTE networks and is beginning to catch up with Wi-Fi. Wi-Fi is starting to lose out as the preferred method for mobile devices to connect to the internet. SmartWatches and wearables are also being enabled by the 4G Networks this may account for their growing popularity.
There seems to be a growing addiction to the smartphone a third of the consumers worldwide say they checked their phone within 5 minutes of waking up. And those who check their smartphone more than 50 times a day is 20% of the 1/3 who checked her phone upon waking. This addiction is only going to increase as the manufacturers of smartphones add more and more features.
Around 15% of consumers globally do not choose the small screen for entertainment or making payments online. Admittedly though about one-third of the consumers globally do make payments using their mobile devices.
The market seems to be growing for those who use loT devices to keep healthy. In most countries only about 3% of consumers own or have access wearables to track vital signs, it is slightly higher in the more developed countries at 7%. About 5% of consumers own or have access to two internet-connected vehicles.
Many consumers do not take their privacy seriously that number is around 70% in developed countries. Some have admitted to sharing personal information online. Security concerns are preventing some consumers from adapting to various kinds of technology.
It appears that mobile devices are beginning to dominate the total minutes spent online. Mobile devices account for 71% of the total digital minutes in the US. The average Indonesian spends 91% of airtime on mobile.
Google analytics reports that 50% of the searches online globally come from mobile devices. Some experts believe this number is closer to 60%. Food & Beverage glean the highest number at 72% of mobile searches followed by some of the other services such as health, sports, news, Etc. When some of these other industries are discovered by mobile, their results will instantly increase.
For the homeowner, mobile phones are helping them control their Smart Homes. With the right thermostat and the proper app one can control his home’s temperature from anywhere he happens to be.
This is true for Home Security smartphones can be linked with security cameras and door locks to make a home more secure for the consumer. Even if the consumer is not at home and he worries about whether he locked up or not he can use his smartphone to double-check.
In business, many employers (87%) depend on their employees to access work resources from their personal mobile device. This is a recent trend, as in the past many companies (78%) would not allow employees to use their own phone to check in. With the recent increase in Mobile security, many businesses are thinking this position over. When employers enable the employee to use his mobile device to check in for work research has shown there is a 34% increase in productivity.
With all that is happening on the mobile device front, it only looks as though consumers will be more dependent on their mobile devices than in the past. So this trend is probably going to continue to grow over the next few years one can only wait and see.